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Analytics: Traffic Performance

See how many customers walk in, when your stores are busiest, how customers found you, and which walk-ins were excluded.

Traffic Performance shows what’s happening at your door. Use these reports to see how many customers came in, when they came in, how they heard about you, and which walk-ins didn’t count as customers.

In this article

💡 Tip: Not sure whether you need Counts or Average Counts? Counts shows how many opportunities came in. Average Counts shows the average per day and what times your traffic happens.

 

Average Counts

Use Average Counts to see your average traffic per day and when your stores are busiest.

Cards

Card What it shows
Average / Day Average walk-ins per day
Total Counts Total walk-ins for the dates you picked
Active Days Number of days with traffic

Tabs

Tab What it shows
by Total Per Day A pie chart of average traffic by location, and a bar chart of average traffic by weekday
by Day Per Hour Average traffic by weekday, and average traffic by hour
by Door Traffic for each door (stores with more than one door)
By Hour Per Day Average traffic by hour, and average traffic by hour for each weekday
by Monthly Comparison Traffic by month, compared across two years

💡 Tip: On the by Total Per Day tab, click a slice of the pie chart to drill down to that location. On any tab, you can also use the Locations panel on the left.

To print this report, click Print at the bottom of the page.

 

Counts

Use Counts to see how many opportunities came in, by day or by month.

Cards

The cards at the top change depending on what you’re looking at:

Level Cards
All Locations Total Door Counts, Stores, Active Days
Hierarchy level (like Company Level) Total, Stores
Store Total, Attributed to Staff, Salespeople
Salesperson Attributed Counts, Active Days

Tabs

Tab What it shows
by Daily Counts Opportunities for each day, with a zoom slider to focus on a shorter period
by Monthly Comparison Opportunities by month, compared across two years

Pie chart

The pie chart shows how traffic is split across locations or salespeople. Click a slice to drill down. At the store level, the Unassigned slice shows walk-ins that weren’t given to a salesperson.

Seeing counts as a table

On the by Daily Counts tab, click Report in the Chart / Report toggle to see a table with Description, Date, Opportunities, and Exclusions. The table has the full set of tools, like search, filters, and download. See 👉 Working with tables.

 

Advertising

Use Advertising to see how your customers heard about you, based on the advertising source your salespeople pick on the Floorboard.

  1. Pick a tab at the top: All, Sales, Potential Sales, or No Sales.
  2. Use the Locations panel to pick a store or salesperson. The number next to each name shows how many opportunities it had.
  3. The Opportunities card shows the total, and the bar and pie charts break it down by source.

📝 Note: Advertising sources are set by your company admin in the Admin tab, so your list may look different from other accounts.

You can print or subscribe to this report. See 👉 Using Report Tools.

 

All Photos

All Photos shows the pictures your door camera takes of every walk-in. Use it to look back at who came in, or to add a customer that was missed on the Floorboard.

Finding photos

Use the filters at the top to narrow down the photos:

Filter What it does
Store Pick the store
Door Pick the door (stores with more than one door)
Date Pick the day. Use the arrows to move one day at a time.
Start Time / End Time Show photos from part of the day
Photos / page Change how many photos show at once

Hover over a photo to see a preview, or click it to make it bigger.

Which photos are on the Floorboard

Photos with a red border and an On Floorboard label were posted to the Floorboard as opportunities.

Adding a missed customer to the Floorboard

If a customer walked in but didn’t make it onto the Floorboard, you can add them from their photo.

  1. Find the customer’s photo.
  2. Click the + on the photo.

The customer is added to the Floorboard as an opportunity, using the time they walked in.

07-all-photos-add-to-floorboard

📝 Note: Where the customer goes depends on the Open Floor setting on the Floorboard. With Open Floor on, they come in as unassigned. With Open Floor off, they go to the next salesperson in the rotation.

 

Excludes

Excludes shows walk-ins that didn’t count as customers, like employees, vendors, or duplicates. Excludes are tracked separately and aren’t added to your counts.

by Exclude Reasons

See why walk-ins were excluded. Use the Locations panel to pick a store or salesperson. The Excludes card shows the total, and the bar and pie charts break it down by reason, like Employee, Duplicate, Vendor, or Shadows / Ghosts.

📝 Note: Exclude reasons are set by your company admin in the Admin tab, so your list may look different.

You can print or subscribe to this tab. See 👉 Using Report Tools.

by Location

A table showing excludes for each store:

Column What it shows
Store The store for that row
Total Include Walk-ins that counted as customers
User Exclude Walk-ins someone excluded by hand
Auto Exclude Walk-ins the camera couldn’t confirm as someone coming in or going out, often from people standing near the door
After Hours Exclude Walk-ins outside store hours
Total Exclude All excluded walk-ins
Total Count Everything the camera counted, included and excluded

by Salesperson

A table showing how many walk-ins each salesperson excluded, with their login and store.

Both tables have the full set of tools, like search, filters, and download. See 👉 Working with tables.

 

Still have questions? Call or text us at 833-503-9934, email support@trakwell.ai, or submit a ticket.